When some of us were growing up Walt Disney was an admired and respected figure, the creator of Mickey Mouse, Donald Duck, Bambi and 101 Dalmations and all the rest of it. The legend's become a bit tarnished since but San Francisco's Hub Strategy, which operates a bit like an agency within a collective (on this campaign with writer Sam Pond) has produced a stylish campaign for the Walt Disney Family Museum which attempts to position old Walt in the era that defined him; the grim old Depression-era 1930s. As you'd hope when promoting a great craftsman, it's nice to see some top notch typography as well as an idea on the posters.
We've developed a highly effective approach to building brands when dollars need to be stretched and we normally keep it a secret. But we like you. So we'll tell you about it.
Just this once.
Hub Strategy & Communication
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